The Five Most Key Takeaways from This Blog Post
- DreamFlare AI is boldly venturing into uncharted territory: a streaming service that offers A.I.-generated content.
- Did this company jump the gun here? Meaning, is the A.I. tech just not on a level to deliver A.I.-generated video content that is up to the standards of viewers?
- Regardless of how you would answer the question in the above bullet point, the truth is that this company likely points to the future of entertainment, where incredibly personalized A.I.-generated (either in full, or just in part) content is a common element in our media diet.
- So here is the hook: some of this A.I. content is interactive, in a choose-your-own-adventure-story sense. These are the “Spins”. The “Flips” are longer-form videos that are meant to be immersive.
- If you are a business owner, you can bet that this immersive, interactive style of A.I. content production will bleed into marketing.
Movie Night?
Texter 1: Hey buddy! Long time, no see! Now that I finally finished up that diorama project for my PhD thesis , I was thinking we could probably get together and just hang out, kick it back and relax. Big chill session. I was thinking maybe we could fire up a streaming service and watch some entertaining movies? I’d love to just sit back and be entertained for a couple hours, and what’s better for that than good old streaming services?
Texter 2: May I ask what streaming service(s) you had in mind? I know I was many people’s go-to guy–in fact, I was “the guy”–for hanging out and watching all kinds of streaming services, but now I subscribe to but one: DreamFlare AI. It offers A.I.-generated content.
So it has two basic modes, those being “Flips” that are these long-form immersive entertainments and the other being “Spins” that are like choose-your-own-adventures.
The stuff is eye-catching in an undeniable way. That is not to say that it is impressive on a technical level. In fact, some of the stuff is downright awkward. Like, forget the so-bad-it’s-good trope that we normally assign to schlocky movies.
These are not so much artistic failures (it remains yet to be seen whether they will be commercial failures) as like bold pastiches of regular entertainments. People will have a B-movie-relation to this kind of thing, relishing in the weirdness of it while also feeling distant from (in the “above” direction; in other words, feel superior to) it.
But it will get better, be sure of that.
It Does Not Look All That Original
You can tell right away that the training data includes stuff like Pixar films, because there is stuff in there that looks just like a Pixar film. Like, Pixar should look at this stuff and say, “Bold of you to put this in the very trailer that you are using to try to promise the next wave of innovation in entertainment, when clearly what ‘creativity’ there is seems to involve very close approximations of other creative works. Also, using royalty-free stories instead of just making up new stuff seems a tad suspect.”
It would be interesting to consider the commercial logic behind this gambit of a start-up. We can easily find out from the company’s key players named in for example a Deadline article that the people involved are not entertainment-industry outsiders.
In fact, they are highly successful entertainment-industry insiders (Hollywood executives, meaning the people who deal with the nitty-gritty what-project-gets-funding stuff) who, one ought to imagine, can recognize a good entertainment bet when they see one.
Because this technology will get better, I imagine that the Hollywood and SilVal power players behind this company know that they are getting in at the ground floor of something that is potentially huge.
What I’m trying to get at is, I am certain that what races through their minds when they are off work is not really worry or concern about whether this stuff will be a fad. Surely people will watch a ton of this stuff. Especially young and yet-to-be-born people who will grow up with A.I.-generated media being a regular part of their media diet.
This A.I. Entertainment Will Likely Become a Staple in Marketing
But further, imagine what it would be like once this stuff starts to become part of non-entertainment-industry commercial enterprises that use insanely eye-catching A.I. content that will immerse consumers, encourage them to interact with, not Hollywood entertainments but actual advertisements?
I mean just imagine scrolling down on your social-media platform of choice and suddenly finding yourself immersed in some choose-your-own-adventure ad where, gosh I don’t know, like say Nike has some interactive A.I.-generated ad where you get to choose-your-own ad-venture with some “cool” A.I.-generated figure that leads “you” into the Nike store and asks you what shoes you think are cool.
Or something. You get the point, which is that even the very marketing content that we see on our feeds is going to become enormously more effective thanks to A.I.’s ability to untether “creativity” from, like, having to set up cameras in a physical location with a physical crew and actors.
Even small businesses will probably be making A.I.-generated ads that look like what in generations past would be the big-money companies’ big-budget Super Bowl commercials.
In other words, DreamFlare AI likely points to the future of a lot of media content, both inside and outside of Hollywood.
