YouTube continues to incorporate A.I. into its offerings for content creators. The Inspiration Tab is one example of an A.I. tool that content creators can use to inform creative output.
The Five Most-Key Takeaways from This Blog Post
- Audience metrics is a significant draw of YouTube’s Creator page. A.I. will run data analytics of a creator’s audience to see what kind of content would be of interest to the viewers.
- Parts of the preparation stage of the creative process are automatable for YouTube content creators. For instance, creating bullet-point lists (like the one you are reading right now!) that incorporate the audience insights mentioned in the bullet point right above this one. This can serve as an outline.
- The Inspiration Tab uses generative A.I. to give ideas for content that serve as sneak previews of sorts. They are like what-ifs for videos that you could create.
- As generative A.I. continues to evolve, it will be possible that the entire video-creation process, in some cases at least, will be automable. Get the idea from A.I., have A.I. manifest the idea, then post the video.
- For business owners, expediting the creative process with data-driven gen-A.I. tools can be a boon to creating more-effective content.
For Business Owners, Creating Content Is Serious Business
If anyone could use creative help in trying to get YouTube videos to pop off, it is business owners.
Let’s face it, when most people go onto YouTube, they are looking for entertainment. Or, information to passively consume in video format.
And for most people, the content put out by business’ YouTube pages do not fit the bill. Why watch what is effectively an ad when YouTube is stuffing ads in just about every video, and making the ads much longer to boot?
For business owners, the strong competition for viewers’ attention is already a hurdle. But another one is that most business owners do not start YouTube accounts to indulge their creative side, but rather just attract attention to the business.
A.I. can be useful for that pursuit.
A.I.’s Use for Business Owners
Some business owners may approach the creative output of the company as an artist. A meticulous, D.I.Y., highly detail-oriented approach with a strong emphasis on creative control.
If you are this kind of business owner, then good for you—you might end up creating some pretty-interesting content.
However, the writer of this blog post suspects that most business owners are not this way. Even if they have a touch of the artist about them, they simply do not have the time or inclination to roll up the proverbial shirtsleeves and spend a significant amount of time on creating visual content.
Generative A.I., then, will be useful for these business owners, as it can draw from audience-related data to inform what kinds of videos will capture people’s attention.
An Example of Content that May Get Views for Business Owners
There are indeed some types of videos that will of course have interest from existing or potential customers.
How-to videos are a strong example here, especially for product assembly.
A good rule of thumb here is that if your product comes with an instruction manual, make a video version. A good bet to make is that making a video complement, supplement, or even outright replacement of that instruction manual could attract viewers.
For potential customers, to, it can give them a sense of what the product is like once it is out of the box, but not in a finished state. An intimate look at a consumer product can be useful for gaining consumer interest.
A.I. could suggest ways to make these, and other kinds of videos, more effective for a business’ target market.
Other Great GO AI Blog Posts
GO AI the blog offers a combination of information about, analysis of, and editorializing on A.I. technologies of interest to business owners, with especial focus on the impact this tech will have on commerce as a whole.
On a usual week, there are multiple GO AI blog posts going out. Here are some notable recent articles:
In addition to our GO AI blog, we also have a blog that offers important updates in the world of search engine optimization (SEO), with blog posts like “Google Ends Its Plan to End Third-Party Cookies”.
