A recent study reported on by Search Engine Land found that ChatGPT responses that mentioned a given brand’s name would be correlated with Google rankings for that brand. So, good Google rankings could potentially be an indicator of getting mentioned by ChatGPT.
The Five Most-Key Takeaways from This Blog Post
- It seems that, to search engines, having your brand be mentioned by a chatbot could be seen as an indicator of quality.
- Worth mentioning is that chatbots and search engines will increasingly seem like the same technology in coming years. Search engines will generate personalized collages of information that look more like multimedia blogs than traditional S.E.R.P.’s.
- Of course, correlation is not causation, but it is still significant. One theory worth considering is that a large language model (L.L.M.) may be designed to mention certain brands based on criteria similar to a search engine’s ranking algorithm.
- The very significance of this finding speaks to the reality that more and more internet users are using A.I. alternatives to traditional search engines.
- For business owners, it may be something of a relief to consider the possibility that the old S.E.O. principals of experience, expertise, authority, and trustworthiness (E.E.A.T.) may be eternally relevant to ranking online.
“Pick Me, Pick Me”
That’s the hope of every piece of content written with S.E.O. strategy in mind.
Because of A.I., the field of S.E.O. is growing.
Search engines will certainly still exist, but in a different form. Search engines will feel more like services than tools. And in addition to that, the S.E.R.P.’s will be much more stimulating, with multimedia collages that try to comprehensively satisfy your search query.
“The More Things Change, the More They Stay the Same”
Now there is a quote that has a lot of relevance in S.E.O.
Surely there are plenty of business owners concerned about the ways that A.I. will change search as we know it.
Particularly, by opening up more channels to focus marketing efforts on.
However, there is some peace to be found in the fact that most reputable platforms will be operating by many of the foundational S.E.O. principles.
Mainly, that content needs to be of good quality to earn a good-quality ranking.
What makes for good-quality content has to do with the content itself and the publisher of the content. The former must be accurate, the latter must have a proven reputation for publishing content that is indeed accurate.
So, continuing to create good-quality content will help with survival. But what else will matter?
Generative Engine Optimization (G.E.O.)
Get ready for these new acronyms that are offshoots of S.E.O., by the way; A.I.O. is another one.
That will be one name for the emerging strategy for dealing with the new wave of search engines, along with the L.L.M.’s that people will converse with.
The multimedia, information-dense aspect of the future of search will reward businesses with online-marketing strategies that include visual media.
In addition to that, offering more more-specific information about products and services and the business itself will be beneficial.
The reason for this is that the next generation of search engines will succeed based on the impression these are able to create of being more comprehensive than traditional search methods.
So, the more videos and images and charts, along with just hard facts about your business, that it can offer to a searcher will likely influence your ranking.
The Last (But Not Least) Key Takeaway from This Blog Post
Large language models will be a transformational technology for search. People’s interactions with highly knowledgeable conversational computing platforms will be a major driver of people to businesses.
Other Great GO AI Blog Posts
GO AI the blog offers a combination of information about, analysis of, and editorializing on A.I. technologies of interest to business owners, with especial focus on the impact this tech will have on commerce as a whole.
On a usual week, there are multiple GO AI blog posts going out. Here are some notable recent articles:
In addition to our GO AI blog, we also have a blog that offers important updates in the world of search engine optimization (SEO), with blog posts like “Google Ends Its Plan to End Third-Party Cookies”.
