Large language models (L.L.M.’s), examples of which include ChatGPT and Claude, are integrating into some vehicles. Notably, a Google L.L.M. is integrating in Mercedes Benz for its CLA class of vehicles.
The Five Most-Key Takeaways from This Blog Post
- The idea here is to create “smart” cars where the Voice Assistant is more adaptable and flexible.
- Drawing on data updating in real time can help the L.L.M. figure out questions like whether there are any road closures that pop up after the drive has started.
- The uses go beyond just assisting in determining the most-efficient route to take. For instance, an L.L.M. could offer information about stores that someone on a Sunday Drive may have an interest in visiting. Indeed, conversational search will be a feature here.
- Another use is having an A.I. agent that can help manage the infotainment system’s use. This could keep drivers’ hands on the wheel and away from any distracting knob-fiddling or phone-tapping gestures.
- Although voice-assist features already exist in some vehicles, advances in A.I., specifically in L.L.M.’s, will upgrade these features so that they can handle multi-turn conversations and even keep conversations in memory.
Smarter Cars
A.I. truly will touch on the vast majority of technologies that we use on a regular or even daily basis, and automobiles are certainly no exception to that.
Here, in the case of integrating vehicle’s driver-assist systems with L.L.M.’s, the automotive and tech industries are going to put a “backseat driver” (more like a dashboard driver, really) in many vehicles.
Navigation
One of the key advantages that a search company like Google has in offering an L.L.M. to automakers is that it already sits on a storehouse of data about the real world.
You know, the real world that cars drive in.
For instance, Google Maps offers real-time data like traffic updates, along with detailed information about destinations of interest all around the world.
That can make a Sunday drive or a weekend getaway much easier.
The Importance for Business Owners
Well, if you are in the automotive industry, specifically in running a car dealership, be sure to alert the sales-department troops that these upgraded voice assistants could be a major selling point in the future.
But if you are not, here’s the thing: it is still relevant to you. Keep reading for some examples.
Directing Customers to Your Business
With integrations with platforms like Google Maps, an L.L.M. can offer drivers detailed information about businesses in a given area.
For a business owners, this can mean that the reach of marketing and advertising efforts into our everyday lives can be a part of an L.L.M.
The information you offer online, on platforms like Google My Business, about your business could help lead to sales from people using voice-assistant L.L.M.’s in their vehicles.
Better Navigation for Transportation
Effectively transporting goods across a supply chain is an absolute essential for many businesses’ bottom lines.
An L.L.M. could function as a next-level G.P.S. in figuring out the most time- and fuel- (or electricity-) effective routes to take in getting from a point A to point B.
The Last (But Not Least) Key Takeaway from This Blog Post
The future of automobiles has a lot in store for all of us to adapt to.
Compared to the prospect of self-driving taxis and public transport that could take away the necessity of having a driveway, a better voice assistant is an interesting but relatively small leap.
But for now, business owners should be keen to the idea that a vehicle could become a search engine that runs on an engine.
Other Great GO AI Blog Posts
GO AI the blog offers a combination of information about, analysis of, and editorializing on A.I. technologies of interest to business owners, with especial focus on the impact this tech will have on commerce as a whole.
On a usual week, there are multiple GO AI blog posts going out. Here are some notable recent articles:
In addition to our GO AI blog, we also have a blog that offers important updates in the world of search engine optimization (SEO), with blog posts like “Google Ends Its Plan to End Third-Party Cookies”.
