Google continues to incorporate A.I. into its search-related offerings for business owners and advertisers. Google Ads Editor is one such example, which with a recent update now includes an image-generating A.I. tool for advertising.
The Five Most Key Takeaways from This Blog Post
- This image-generating A.I. tool connects to Google’s wider push to make search in general more visually oriented. Further down the line, Google will reward S.E.O. efforts that have a strong emphasis on visual elements.
- For the uninitiated: Google Ads Editor is a free application that offers advertisers a variety of tools to manage Google Ads campaigns.
- The A.I.-generated images can be generated from simple text prompts. These images can then be used in the Google Ads account.
- This update indicates that Google’s efforts in creating generative-A.I. tools are at least partly motivated by offering advertisers tools to continue to see returns on advertising on Google.
- Other recent updates worth mentioning includes setting age and gender restrictions for targeting, video enhancements, and image cropping.
Generating Images for Ads
Let us take a deeper dive into what Key Takeaways bullet-point number four has to say about A.I. in Google Ads.
As Google continues to lead an overhaul of search engines as we know it, visual content will only become even more relevant.
One of the perks of generative A.I. is that it allows for the low-cost (financially, but also for time and energy for humans) creation of visual content.
If you are wondering just why Google would gladly just give advertisers such a convenient and powerful tool within this free app, consider that Google benefits just as much.
That is because this initiative increases the likelihood that Google’s advertisers create more more-effective visual ads.
For advertisers already creating visual ads, this could allow for an increase in scale and perhaps quality.
For advertisers that had limited or no visual ads on Google, this could open the door for them to get interested in creating visual media for advertising in search.
That, in turn, means more businesses that are paying to advertise on Google, and perhaps more frequently now that the businesses can create a higher output of ads with Google.
Create from Scratch, Enhance, or Edit Images
So, what are some of the specific features that Google’s A.I. image-generator can do for advertisers?
Google has a page running down just this, with more detail.
Besides the generate-from-text option, some of the top features involve enhancing and editing existing images.
One of the simple, yet effective, emerging features in gen-A.I. for ads is creating backgrounds for highlighted products in an ad.
So, an advertiser could take a picture of a product in front of a dull gray wall, and have A.I. make it look like the photo is the central prop in a high-end photo shoot.
When you use Replace Background, the process is similar to generating an entire image from scratch. Just enter a text prompt and, voilà, there appears a background for your use.
Do note that content restrictions for Google’s generative A.I. limits your ability to generate images of branded items and logos, so if you are looking to create from scratch brand images for your company, do note that you may not be able to do that. Instead, you will need to edit and enhance existing photos of your logo or other branded images.
The Wider Significance for S.E.O.
Though this blog was more about Google Ads, the fact of the matter is that S.E.O. will become much more visually oriented as generative A.I. for visual media takes off.
And search engines like Google will reward the use of visual media that draws the attention of searchers.
So, ranking well in the future of S.E.O. will include a greater emphasis on using A.I. to generate eye-catching visual content.
Other Great GO AI Blog Posts
GO AI the blog offers a combination of information about, analysis of, and editorializing on A.I. technologies of interest to business owners, with especial focus on the impact this tech will have on commerce as a whole.
On a usual week, there are multiple GO AI blog posts going out. Here are some notable recent articles:
In addition to our GO AI blog, we also have a blog that offers important updates in the world of search engine optimization (SEO), with blog posts like “Google Ends Its Plan to End Third-Party Cookies”.
