According to a report by Search Engine Journal, Google’s updates for AI Overviews seek to prioritize ads in search results. According to that same article, this has led to organic results becoming less prominent on the pages, but that ranking in general for AI Overviews is becoming more consistent.
The Five Most Key Takeaways from This Blog Post
- One of the biggest concerns for Google about this new kind of search experience is how to keep the advertising money flowing in. Business owners can expect experimentation by Google for the sake of figuring out what is the most effective way to include ads in AI Overviews.
- Another thing that Search Engine Journal pointed out is that keywords see a decline in AI Overviews. A possible explanation for this is that since AI Overviews allows for more precise and detail-laden queries that may not feature the usual vaguely phrased keywords.
- Search Engine Journal also reported in that article that interaction with video content is seeing a sharp increase in AI Overviews, specifically in e-commerce.
- Getting in-depth answers, even for research-level questions, are some of the biggest draws for using gen-A.I. search platforms like AI Overviews. Business owners should be aware that this will likely demand specificity and precision in content creation to rank well in S.E.O. efforts.
- For business owners, the upshot here is that Google will be experimenting with AI Overviews and gradually settling into regularity. For now, expect unexpected product-development twists and turns from Google that could negatively affect online businesses.
Working Toward the Next Step in Search’s Evolution
As we are still quite some time away from brain chips that allow you to get an answer on demand just by simply thinking the question, we have gen-A.I. search to keep us occupied before that near-future is upon us. (If it is in our future at all.)
Google and other search giants, emerging or long in the game, are still figuring out the best way to execute gen-A.I. search.
The odds that these companies simply give up on this kind of search and go back to the old ways are just too low to seriously consider. As such, business owners should be well-acquainted with this emerging kind of search, which will be the new way for consumers to be led by an algorithm to a company.
Business Owners Will Still Be a Priority in Search
Something to understand is that although the search results may look a lot more busy and information-dense, almost like blogs rather than traditional S.E.R.P.’s, advertising will still be a priority.
And so satisfying the search-related concerns of business owners, by extension, will be a priority by these companies.
Improving the search experience for the searchers themselves is of course a priority. But, largely as a means to the end of keeping the searchers engaged with and to some degree dependent on the search engine for getting information about the world around them.
When a strong level of attraction and retention is achieved throught the development of a well-oiled search engine, that means more users will be using the search engine. (In theory, of course, as branding plays a huge part. If it were the case that someone else made a search engine better than Google’s, the fact would remain that Google is still Google, the biggest and most familiar name in search.)
From there, advertiser attention is attracted and retained by the large user base.
Since the search engines are not run as nonprofit initiatives meant for the free and easy spread of information, the for-profit companies running these search engines need to make money somehow, to continue powering the search engine while turning a profit.
And so, advertising and ensuring business owners are satisfied that consumers are being led to purchases by the search engine will remain high-priority for search-engine companies.
Other Great GO AI Blog Posts
GO AI the blog offers a combination of information about, analysis of, and editorializing on A.I. technologies of interest to business owners, with especial focus on the impact this tech will have on commerce as a whole.
On a usual week, there are multiple GO AI blog posts going out. Here are some notable recent articles:
For Businesses and Other Organizations, What Makes a Successful Chatbot?
IBM Watson vs. ChatGPT vs. Gemini: How Will Each Affect Search Engines?
Using A.I. to Find Resources for Business Owners
How Would Restricting Open-Source A.I. Affect Business Owners?
The EU’s A.I. Act Has Become Law: The Implications for Business Owners (Especially American)
In addition to our GO AI blog, we also have a blog that offers important updates in the world of search engine optimization (SEO), with blog posts like “Google Ends Its Plan to End Third-Party Cookies”.
