admin – Page 2 – adtechblog

Media

Free streaming service Tubi is rivaling major players for viewership. Here’s how it’s winning

admin

Thomas Fuller | Lightrocket | Getty ImagesTubi hit profitability this year doing what other streaming services are trying to: attract younger audiences who are willing to sit through ads. The…

Machine Learning

Coca-Cola’s A.I. Ad Took 70,000 Gen-A.I. Vids to Make

admin

Coca-Cola is back with another A.I.-generated “Holidays Are Coming” ad this year, which you may have caught on TV this holiday season. The Five Most-Key Takeaways from This Blog Post…

Media

Why Warner Bros. Discovery shareholders might opt for Paramount’s offer — and why they might not

admin

Ted Sarandos, left, co-CEO of Netflix, and David Zaslav, CEO of Warner Bros. Discovery.Mario Anzuoni | Mike Blake | ReutersHours before Warner Bros. Discovery agreed to sell its studio and…

Machine Learning

Amazon’s Price-Tracking A.I. for Shoppers

admin

Amazon has been making waves in agentic commerce with a new price-tracking feature that makes purchases once an item falls within a shopper’s specified budget. This feature is an expansion…

Media

What’s ahead for media in 2026? Anonymous executives make bold predictions

admin

It's time for everyone's favorite holiday tradition — CNBC's annual anonymous media executive predictions! CNBC spoke with 16 of the most powerful and influential executives in U.S. media, sports and…

Machine Learning

“Ask Ralph” A.I. Stylist: What Business Owners Can Learn

admin

Ask Ralph is a conversational-A.I. platform that you can get on the Ralph Lauren app. For business owners, this can be an example of a narrow-use conversational A.I. that can…

Media

TikTok signs agreement to create new U.S. joint venture, memo says

admin

Samuel Boivin | Nurphoto | Getty ImagesTikTok CEO Shou Zi Chew told employees on Thursday that the company's U.S. operations will be housed in a new joint venture.The entity is…

Machine Learning

Sparky Is Walmart’s A.I. Shopping Assistant

admin

Users of the Walmart app are able to access Sparky, a conversational A.I. platform that recommends products and answers questions. Walmart also recently partnered with OpenAI so people can buy…

Media

WBD tells shareholders Netflix deal is superior to Paramount offer: ‘It was not a hard choice,’ chairman tells CNBC

admin

The Paramount logo is displayed on the water tower at Paramount Studios on December 8, 2025 in Los Angeles, California.Mario Tama | Getty ImagesThe Warner Bros. Discovery board on Wednesday…

Machine Learning

Gemini vs. ChatGPT: OpenAI’s “Code Red” Over Google’s Gains

admin

In the ChatGPT vs. Gemini competition, Google may have earned the edge with Gemini 3. It earned a coveted top spot surpassing on the widely watched LMArena leaderboard. So, should…