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Marketing

4 Ways Small Business Owners Can Capitalize on Big Events

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Opinions expressed by Entrepreneur contributors are their own. More than 100 million people are gearing up to watch the big game on Sunday. Between watch parties, wings, beverages, commercials, the…

Media

Why Shari Redstone is trying to sell Paramount — and why she needs the right deal

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Shari Redstone, president of National Amusements, speaks at the WSJ Tech Live conference in Laguna Beach, California, on Oct. 21, 2019.Mike Blake | ReutersParamount Global nonexecutive chair and controlling shareholder…

Marketing

It Takes Years to Build a Reputation — And Just Seconds to Destroy It. Avoid The Dangers of Insensitive Marketing in a Global Crisis.

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Opinions expressed by Entrepreneur contributors are their own. The days leading up to the launch of a new marketing campaign tend to be particularly exciting for PR and marketing teams.…

Media

Byron Allen, offering $14 billion for Paramount, has a long history of media bids that haven’t materialized

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Byron Allen, founder, chairman and CEO of the Allen Media Group, speaks during the Milken Institute Global Conference in Beverly Hills, California, on May 2, 2022.Patrick T. Fallon | AFP…

Machine Learning

A.I. Will Have Many Impacts on Cybersecurity in 2024

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One of the most important fields for A.I. innovation is cybersecurity. As the number of cybersecurity threats continues to grow day after day, the need for top-notch cybersecurity solutions is…

Marketing

Google and Yahoo Are Now Enforcing New Rules For Email Senders — Here Are 3 Changes You’ll Need to Adopt By February 1st.

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Opinions expressed by Entrepreneur contributors are their own. Are you sending more than 5,000 daily emails to Gmail and Yahoo users? If you are, you'll have to make some changes…

Media

Comcast shares rise on earnings beat, better than expected broadband performance

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Omar Marques | Lightrocket | Getty ImagesComcast topped both revenue and profit estimates in the fourth quarter as it lost fewer broadband subscribers than expected, and it raised its dividend 7%,…

Machine Learning

Google Gives Bard an Upgrade, Starting by Integrating Gemini Ultra

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Google’s place in the A.I. race has always been kind of uncertain. For one, it sort of publicly showed its hand in declaring its hand in late 2022 following the…

Marketing

3 Ways to Tackle Common Social Media Obstacles

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Opinions expressed by Entrepreneur contributors are their own. I have noticed that there are two types of people when it comes to social media: those that love sharing content and…

Media

Paramount CEO announces layoffs as cost pressures, take-private talks build

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Paramount executive Bob Bakish attends the 2022 MTV Europe Music Awards (EMAs) at the PSD Bank Dome in Duesseldorf, Germany, November 13, 2022. Thilo Schmuelgen | ReutersParamount CEO Bob Bakish announced…