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Marketing

The Santa Claus Approach: Unwrapping Marketing Lessons from the Man in Red

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Opinions expressed by Entrepreneur contributors are their own. A unique figure has transcended cultural boundaries, capturing imaginations and hearts across the globe. He's known for his infectious laughter, his generous…

Media

Warner Bros. Discovery merger talks with Paramount Global may draw out NBCUniversal

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Let's say you have a crush on two people and you find out one of them may like you back. Do you just start dating that person, or do you…

Marketing

How to Establish a Distinct Brand Identity in a Saturated Market

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Opinions expressed by Entrepreneur contributors are their own. In today's digital world, crafting a standout personal brand is essential for success as a business leader. One thing's for sure: Consumers…

Media

James Gorman talks Disney succession, proxy fight as he gears up to join board

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Morgan Stanley CEO James Gorman said Thursday that he's gearing up to join a succession planning committee at Disney, which will advise the board on choosing CEO Bob Iger's successor.Gorman…

Machine Learning

The Rise of Artificial Intelligence in Network Solutions

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A hallmark feature of our increasingly technological age is that certain conveniences become needs. These needs are true needs for many in their current life situations. Wi-Fi, like the smartphones that…

Marketing

How to Generate Leads in 2024 When Cold Acquisition, Emails and Trade Shows Don’t Work Anymore

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Opinions expressed by Entrepreneur contributors are their own. Most advice on generating leads rehashes the same old tired ideas that have been around for years, if not decades. You've probably…

Media

Will 2024 bring good tidings to media and telecom companies? That’s unlikely

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The GrinchSource: Universal Studios It's human nature for a new year to bring optimism and hope.For executives, investors and employees in the entertainment and telecommunications industries, 2024 is set to disappoint.Maybe…

Marketing

Here Are the Essential Tools Every Entrepreneur Needs to Succeed in 2024

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Opinions expressed by Entrepreneur contributors are their own. In the fast-paced and ever-evolving world of entrepreneurship, leveraging the right tools is crucial for efficiency, collaboration and growth. As we navigate…

Marketing

How to Measure the Success of Your Corporate Events

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Opinions expressed by Entrepreneur contributors are their own. In the dynamic world of business growth and development, corporate events stand out as critical milestones. These events are not just occasions…

Marketing

Los influencers tienen un gran poder, ¿son una inversión valiosa para las marcas?

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Los influencers en las redes sociales son las personas famosas de la actualidad. Antes, todos querían usar lo que Marilyn Monroe usaba, o beber la misma cerveza que Elvis. Pero…