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Marketing

Why Super Bowl Commercials Are the Ultimate Marketing Play

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Opinions expressed by Entrepreneur contributors are their own. Of the estimated 113+ million viewers who tuned in for the Super Bowl LVII in 2023, around 43% tuned in primarily for…

Media

Wall Street loves Disney’s kitchen-sink quarter, but Nelson Peltz says he isn’t backing down

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Nelson Peltz, founding partner and CEO of Trian Fund Management, speaks with CNBC's Andrew Ross Sorkin on July 17, 2013 in New York.Heidi Gutman | CNBC, NBCU Photo Bank, NBCUniversal…

Marketing

How Does AI Writing Impact Your SEO? Here’s What You Need to Know.

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Opinions expressed by Entrepreneur contributors are their own. If you're looking for ways to improve your company's content strategy and output, you've probably considered using AI tools. These tools can…

Marketing

6 Ecommerce SEO Tips to Help You Rank on Google

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Opinions expressed by Entrepreneur contributors are their own. There are nearly 14 million ecommerce websites in the U.S. and more than 26.5 million worldwide. This intensely fierce competition makes it…

Digital Marketing

7 Ways CX Helps Companies Win and Retain Customers

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February 6, 2024 Imagine a world where every interaction with a business feels like a personalized journey, where companies meet your expectations and exceed them at every turn. This is…

Media

David Ellison’s Skydance Media explores acquiring all of Paramount Global, sources say

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Shari Redstone, president of National Amusements and Vice Chairman, CBS and Viacom speaks at the WSJTECH live conference in Laguna Beach, California, U.S. October 21, 2019. Mike Blake | ReutersDavid Ellison's…

Machine Learning

Is Apple Going to Release a ChatGPT Competitor in 2024?

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Microsoft, Google, Meta, IBM, Amazon, and countless other major tech giants have been straining in the neck-and-neck A.I. race to seem dominant. But one company, perhaps the biggest name of…

Marketing

4 Ways Small Business Owners Can Capitalize on Big Events

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Opinions expressed by Entrepreneur contributors are their own. More than 100 million people are gearing up to watch the big game on Sunday. Between watch parties, wings, beverages, commercials, the…

Media

Why Shari Redstone is trying to sell Paramount — and why she needs the right deal

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Shari Redstone, president of National Amusements, speaks at the WSJ Tech Live conference in Laguna Beach, California, on Oct. 21, 2019.Mike Blake | ReutersParamount Global nonexecutive chair and controlling shareholder…

Marketing

It Takes Years to Build a Reputation — And Just Seconds to Destroy It. Avoid The Dangers of Insensitive Marketing in a Global Crisis.

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Opinions expressed by Entrepreneur contributors are their own. The days leading up to the launch of a new marketing campaign tend to be particularly exciting for PR and marketing teams.…