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Paramount Skydance launches hostile bid for WBD ‘to finish what we started,’ CEO Ellison tells CNBC

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Paramount Skydance is launching a hostile bid to buy Warner Bros. Discovery after it lost out to Netflix in a monthslong bidding war for the legacy assets, the company said…

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Comcast president outlines unsuccessful WBD offer and future of NBC’s Peacock

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Mike Cavanagh, President of Comcast Corporation attends the Allen & Company Sun Valley Conference on July 10, 2024 in Sun Valley, Idaho. TKevork Djansezian | Getty ImagesComcast's top brass on…

Machine Learning

Target’s A.I. “Gift Finder”: Lessons for Businesses’ Chatbots

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Target’s A.I. chatbot has a particular angle to it: it helps shoppers find gifts by describing the gift recipient. Target Gift Finder represents a trend that has been growing in…

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Here’s what to expect in Paramount’s quest to elbow out Netflix and buy Warner Bros. Discovery

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Paramount Skydance CEO David Ellison at Netflix's "America's Team: The Gambler and His Cowboys" at The Egyptian Theatre in Los Angeles, Aug. 11, 2025.Gilbert Flores | Variety | Getty ImagesParamount…

Machine Learning

Google’s A.I. Calls Businesses for Customers

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Just in time for the holiday shopping season, Google unveiled an agentic calling feature that lets customers use A.I. to call local businesses for them. Google began the rollout for…

Digital Marketing

How to Use SEO and SEA Together in Search Engine Marketing

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April 21, 2025 In digital marketing, search engine marketing (SEM) plays a critical role in improving online visibility. SEM combines both paid and organic tactics to help content appear more…

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Paramount questions Warner Bros. Discovery on ‘fairness and adequacy’ of sale process: Read the full letter

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A bus passes near Warner Bros. Studio on Sept. 12, 2025 in Burbank, California. Mario Tama | Getty ImagesParamount Skydance is calling foul on how Warner Bros. Discovery has conducted…

Machine Learning

Gmail’s “Help me schedule”: A.I. for Google Calendar

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Gmail’s feature “Help me schedule”, which users can access by clicking the icon calendar icon with a plus sign on the bottom icon row, next to the three vertical dots…

Digital Marketing

Strengthening Brand-Customer Relationships Through Gamified Loyalty Programs

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April 22, 2025 Creating lasting connections with customers has become increasingly vital as the marketplace grows more competitive. By integrating elements from games—such as points, challenges, and creative reward systems—loyalty…

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Broadcast station owners want to consolidate. They’re struggling to get deals to the finish line

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The Sinclair Broadcast Group, Inc. headquarters are seen July 17, 2024 in Cockeysville, Maryland.Kevin Dietsch | Getty ImagesThe broadcast television industry knows it needs to consolidate. It's just struggling with…