admin – Page 6 – adtechblog

Media

WBD once again rejects Paramount offer in favor of Netflix deal

admin

An American flag flies at Warner Bros. Studio in Burbank, California, on Sept. 12, 2025.Mario Tama | Getty ImagesThe Warner Bros. Discovery board on Wednesday once again unanimously recommended that…

Media

From Netflix to Uber: How 8 top business leaders used crisis to reinvent their companies

admin

In the current business environment of constant uncertainty — from tariff demands to geopolitical threats — finding a strategy to navigate crises is more valuable than ever. Executives across a…

Media

Comcast spinoff Versant starts trading on Nasdaq in rare media debut

admin

Versant Media Group, the portfolio of cable TV networks and digital assets spun off by Comcast, joined the small cohort of public media companies Monday as the industry reckons with…

Machine Learning

Google’s Gen-A.I. Ads Have a Message for Businesses

admin

A gen-A.I. turkey starred in an advertisement from Google. It aired around Thanksgiving, hence the turkey. What caught people’s attention was that Google created the ad with generative A.I.. For…

Media

Netflix to buy Warner Bros. film and streaming assets in $72 billion deal

admin

Netflix announced Friday it's reached a deal to buy pieces of Warner Bros. Discovery, bringing a swift end to a dramatic bidding process that saw Paramount Skydance and Comcast also…

Machine Learning

Business Owners Need to Know Agentic Commerce Protocol

admin

OpenAI and Stripe developed the Agentic Commerce Protocol (A.C.P.) to connect businesses with buyers via A.I. agents. From pulling product information to even making purchases within A.I. platforms like ChatGPT,…

Media

David Ellison’s hunt for WBD made David Zaslav richer — and it may not be over

admin

Paramount Skydance CEO David Ellison speaks during the Bloomberg Screentime conference in Los Angeles on October 9, 2025.Patrick T. Fallon | Afp | Getty ImagesThis isn't exactly what David Ellison…

Machine Learning

Agentic Commerce Changes E-Commerce for Businesses

admin

Agentic commerce is really starting to take off, with options like Amazon’s Rufus and ChatGPT’s Instant Checkouts making a splash among consumers. Examples include buying from within ChatGPT or setting…

Media

The regulatory path ahead for a Netflix and Warner Bros. deal could get dicey

admin

Logos of Netlfix and Warner Bros.ReutersThe Netflix and Warner Bros. Discovery deal came together quickly — but its path to regulatory approval may not be so speedy. Netflix stunned the…

Machine Learning

Claude vs. Gemini: Is Gemini 3 The Best A.I. Model for Businesses?

admin

Is Google going to win the A.I. race? It may still seem like anyone’s game at this point, but Gemini 3’s high performance on benchmark tests shows that businesses that…