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Machine Learning

Agentic Commerce Changes E-Commerce for Businesses

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Agentic commerce is really starting to take off, with options like Amazon’s Rufus and ChatGPT’s Instant Checkouts making a splash among consumers. Examples include buying from within ChatGPT or setting…

Media

The regulatory path ahead for a Netflix and Warner Bros. deal could get dicey

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Logos of Netlfix and Warner Bros.ReutersThe Netflix and Warner Bros. Discovery deal came together quickly — but its path to regulatory approval may not be so speedy. Netflix stunned the…

Machine Learning

Claude vs. Gemini: Is Gemini 3 The Best A.I. Model for Businesses?

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Is Google going to win the A.I. race? It may still seem like anyone’s game at this point, but Gemini 3’s high performance on benchmark tests shows that businesses that…

Media

Paramount guarantees Larry Ellison backing in amended WBD bid

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US film producer David Ellison arrives for Paramount's "Transformers: Rise Of The Beasts" premiere in New York City on June 5, 2023. Angela Weiss | Afp | Getty ImagesParamount Skydance…

Machine Learning

ChatGPT’s “Instant Checkout” and Your Business

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ChatGPT is making it easy for users to purchase goods right inside ChatGPT. The recently released Instant Checkout feature connects to a variety of merchants. Business owners interested in trying…

Media

Free streaming service Tubi is rivaling major players for viewership. Here’s how it’s winning

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Thomas Fuller | Lightrocket | Getty ImagesTubi hit profitability this year doing what other streaming services are trying to: attract younger audiences who are willing to sit through ads. The…

Machine Learning

Coca-Cola’s A.I. Ad Took 70,000 Gen-A.I. Vids to Make

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Coca-Cola is back with another A.I.-generated “Holidays Are Coming” ad this year, which you may have caught on TV this holiday season. The Five Most-Key Takeaways from This Blog Post…

Media

Why Warner Bros. Discovery shareholders might opt for Paramount’s offer — and why they might not

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Ted Sarandos, left, co-CEO of Netflix, and David Zaslav, CEO of Warner Bros. Discovery.Mario Anzuoni | Mike Blake | ReutersHours before Warner Bros. Discovery agreed to sell its studio and…

Machine Learning

Amazon’s Price-Tracking A.I. for Shoppers

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Amazon has been making waves in agentic commerce with a new price-tracking feature that makes purchases once an item falls within a shopper’s specified budget. This feature is an expansion…

Media

What’s ahead for media in 2026? Anonymous executives make bold predictions

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It's time for everyone's favorite holiday tradition — CNBC's annual anonymous media executive predictions! CNBC spoke with 16 of the most powerful and influential executives in U.S. media, sports and…