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After a year of chaos, CNN bets on new CEO Thompson to focus on long-term viability

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A person walks past the CNN headquarters in Atlanta, Georgia, Nov. 17, 2022.Brandon Bell | Getty ImagesWhen former CNN Chief Executive Officer Chris Licht started running the news organization last…

Marketing

5 Ways Entrepreneurs Can Boost Their Visibility with Affiliate Marketing

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Opinions expressed by Entrepreneur contributors are their own. Whether a company is in the early stages of its development or has a long history, online visibility is key to maintaining…

Digital Marketing

Building Brands through Financial Services Marketing

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September 19, 2023 Building strong, enduring brands has become more critical than ever. Financial institutions, from traditional banks to tech startups, are shifting. Now, they focus more on the transactions…

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Amazon is bringing ads to Prime Video — the ad-free option will cost an extra $2.99 a month

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Rafael Henrique | Lightrocket | Getty ImagesAds are coming to Amazon's Prime Video.The company announced Friday that its streaming service — a part of Prime subscriptions that cost $14.99 a…

Marketing

Why Brands are Becoming the New Badges of Belief and Belonging

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Opinions expressed by Entrepreneur contributors are their own. People are increasingly leaving their previous places of belonging. The past decade has witnessed seismic shifts in society, driven by the proliferation…

Digital Marketing

Global Branding: Adapting Your App for International Audiences

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September 19, 2023 Expanding your mobile app’s reach beyond borders can be a game-changer for your brand. However, global success doesn’t happen by simply translating your app and marketing materials.…

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Rupert Murdoch steps down as chairman of Fox and News Corp.

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Rupert Murdoch is stepping down as chairman of the board of both Fox Corp. and News Corp., the companies said Thursday. The move will be official in November.Murdoch, 92, will…

Marketing

AI vs. a Human Touch: Finding The Right Balance When It Comes to Branding

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Opinions expressed by Entrepreneur contributors are their own. In a world where digital interactions dominate, the symbiotic relationship between artificial intelligence (AI) and branding is transforming the landscape. While AI…

Digital Marketing

Video vs Podcast Marketing: Which is Best For Your Brand?

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September 20, 2023 Creating a brand in the modern era is, in many ways, more convenient yet more difficult than ever before. The invention of the internet and various social…

Marketing

Your Guide to Choosing the Right Google Ads Consultant or Agency

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Opinions expressed by Entrepreneur contributors are their own. The average small to mid-sized business spends about $10,000 annually on Google Ads.Naturally, there are a lot of agencies and experts offering…