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Marketing

How a Strong Personal Brand Can Justify Charging a Premium

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Opinions expressed by Entrepreneur contributors are their own. You can charge a premium for products or services if you have a strong personal brand. Individuals build their personal brand by…

Digital Marketing

Mastering Digital Marketing Strategies in Banking: A Focus on Digital Wallets

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October 4, 2023 In the ever-evolving landscape of banking, the digital realm has become a paramount battleground for institutions looking to engage with customers and remain competitive. Among the myriad…

Media

Nominate a leader for CNBC’s debut Changemakers list: Women transforming business

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Game-changing female leadership is a topic that is close to my heart, and I'm thrilled to announce a new annual list at CNBC, Changemakers: Women transforming business. The list will…

Machine Learning

Voice-Command Generative AI Will Save Businesses Time and Energy in Content Creation

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In case you heard, ChatGPT is getting yet another major upgrade: Voice command capabilities. You will now be able to have conversations with ChatGPT that are reminiscent of Siri and…

Marketing

Running a Profitable Restaurant Is Not Easy. But Coach Chip Klose Has a Plan for You.

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Opinions expressed by Entrepreneur contributors are their own. Chip Klose wants you to work smarter, not harder.The restaurant consultant and host of the Restaurant Strategy podcast is on a mission…

Digital Marketing

7 Ways to Use Google Trends for SEO: Proven Methods for Success

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September 14, 2023 Google Trends is an incredibly useful, free tool that can offer valuable insights to help you optimize your SEO strategy and take advantage of emerging trends. With…

Media

Writers union will resume strike negotiations with studios this week

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Members of the Writers Guild of America East are joined by SAG-AFTRA members as they picket at the Warner Bros. Discovery NYC office on July 13, 2023 in New York…

Marketing

Want to Improve Your Brand’s Storytelling? Shift Your POV to Tell a Better Narrative. Here’s How.

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Opinions expressed by Entrepreneur contributors are their own. As I emphasized in a previous Entrepreneur article, a big mistake in brand storytelling is assuming that you're telling a story about…

Digital Marketing

Maximizing the Impact of Your Digital Marketing Efforts with an Agency

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September 14, 2023 In the fast-paced digital landscape, where online visibility and engagement are paramount for business success, the role of a digital marketing agency cannot be overstated. Enter the…

Marketing

How to Use AI to Drive Growth and Improve Customer Interactions

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Opinions expressed by Entrepreneur contributors are their own. Delivering an exceptional customer experience is paramount for success. Within the past decade, companies that integrate artificial intelligence (AI) into their operations…