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NBCUniversal is pinning Peacock’s streaming success on its $2.45 billion per year NBA deal

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The NBA logo is seen outside an NBA fan store in New York on July 8, 2024. Angela Weiss | AFP | Getty ImagesExecutives at Comcast's NBC Sports targeted the NBA's…

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NBC ripped up its Olympics playbook for 2024 — so far, the new strategy paid off

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Mike Tirico is seen on the set of NBCUniversal Paris 2024 Olympics coverage on August 04, 2024 in Paris, France. Kristy Sparow | Getty ImagesComcast's NBCUniversal has a longstanding bet on…

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Streaming is getting more expensive for consumers. Here’s why

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Jaque Silva | SOPA Images | Lightrocket | Getty ImagesStreaming is finally starting to pay off for media companies, but there's a catch — to get there, consumers are facing…

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NFL wants a cut of private equity investment profits

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Brock Purdy, #13 of the San Francisco 49ers, prepares to take a snap in the first quarter against the Kansas City Chiefs during Super Bowl LVIII at Allegiant Stadium in…

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Edgar Bronfman Jr. dropped Paramount bid after running out of time to secure financing

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Edgar Bronfman, Jr.Cameron Costa | CNBCEdgar Bronfman Jr. walked away from his bid for Paramount after the company's special committee demanded his consortium submit a final offer Monday, according to…

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Frequent media bidder Byron Allen draws ire with late payments to ABC, CBS and NBC

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Byron Allen, founder, chairman, and CEO of Entertainment Studios and Allen Media Group, speaks during the Milken Institute Global Conference in Beverly Hills, California, on May 2, 2022. Patrick T. Fallon…

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Bronfman’s Paramount bid could keep Shari Redstone involved at the company

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Edgar Bronfman, Jr.Cameron Costa | CNBCEdgar Bronfman Jr.'s offer for a controlling stake in Paramount Global could keep Shari Redstone close to the company, if his bid is successful.Bronfman is…

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Paramount special committee extends Skydance ‘go shop’ period as it reviews Bronfman offer

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Edgar Bronfman, Jr.Cameron Costa | CNBCThe future of Paramount Global is still uncertain.Paramount's special committee on Wednesday said it would extend by 15 days an agreed-upon "go shop" period of…

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Judge temporarily blocks sports streaming service Venu, siding with Fubo on antitrust concerns

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A detail view of a broadcast camera is seen with the NFL crest and ESPN Monday Night Football logo on it during a game between the Chicago Bears and the…

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Media companies look to woo advertisers as spending shifts to digital

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Kevin Mazur | Getty Images Entertainment | Getty ImagesMedia giants are making their annual pitches to advertisers this week against the backdrop of significant disruption in the industry.The Hollywood writers…