As accessibility guidelines continue to be important for businesses’ legal compliance (as well as just public-relations efforts), A.I. can help improve accessibility. An example of this is seen with real-time subtitling that can help make video content accessible to those who are hard-of-hearing.
The Five Most-Key Takeaways from This Blog Post
- VideoLAN’s open-source media player VLC (the logo is the charmingly 2000s-computing 3D orange traffic cone) is getting a machine-translation feature that automatically creates subtitles for a video, even for translations.
- Translation will encompass more than 100 languages. It will also be done locally and offline.
- For business owners, this technology points to an emerging quick way to take a video of your own and create subtitles for it. In addition to helping meet accessibility standards for the deaf and hard-of-hearing viewers of your website, the translation feature can help you reach more customers across language barriers. Also: people just viewing your video on low-volume or mute.
- This technology is certainly welcome, as video content only continues to grow in popularity among internet users. And so as a consequence video content is becoming more integral to any internet-marketing strategy geared toward success.
- More broadly, having local real-time subtitling tools can also make it easier to create accessible content on your own.
A.I. and Accuracy
As A.I. improves, the automatic real-time subtitling features will only get better and better.
That is good news for business owners, as it can mean less time spent having to worry about viewers misunderstanding your video content.
Same goes for translations as well, as having accurate machine translation will allow for business owners to more reliably reach internet users that speak even obscure languages.
That is indeed a big one, as going beyond the world’s most-popular languages can enable businesses to reach across linguistic barriers that were before uncrossed.
The Emerging Importance of Diversified Media Output and Accessible Content
Content has always been king in S.E.O. In ye olden days of S.E.O., “content” largely referred to text content like blogs, though not exclusively.
Increasingly, however, it is becoming easier and cheaper to make visual and audio content, especially thanks to the gen-A.I. boost.
That coincides with an increasing appetite among consumers whose media diet consists of a whole lot of video content, specifically of the short-term variety. (The writer of this blog post sincerely and humbly thanks you, dear reader, for still carving out some time and attention to read blogs like this one.)
For that reason, then, in addition to the usual blog posts, businesses are going to need to be just as serious about video content as other media.
In other words, to diversify the media output.
Coinciding with all of this is the development of A.I. tools that can make content more accessible. Real-time subtitling tools, for instance.
The Convenience for Business Owners
One of the things that can be super convenient for business owners is that these tools can take some of the burden from creating accessible content out of the content creators’ hands.
Take the VLC player, for instance: it gives viewers themselves a media player tool that automatically does the subtitling for them.
Extend such tools to plug-ins for web browsers that can make web sites’ content more accessible according to individual internet users’ specifications.
Overall, then, tools like that can save business owners the sweat equity needed to meet the growing list of accessibility standards. If A.I. can help make your web site more accessible for users, that can save business owners some time.
The Last (But Not Least) Key Takeaway from This Blog Post
Of course, legal compliance for accessibility guidelines will still be paramount for business owners, so make sure your content and web sites are indeed up to date, and use whatever A.I. tools you can to meet and exceed these standards.
Other Great GO AI Blog Posts
GO AI the blog offers a combination of information about, analysis of, and editorializing on A.I. technologies of interest to business owners, with especial focus on the impact this tech will have on commerce as a whole.
On a usual week, there are multiple GO AI blog posts going out. Here are some notable recent articles:
In addition to our GO AI blog, we also have a blog that offers important updates in the world of search engine optimization (SEO), with blog posts like “Google Ends Its Plan to End Third-Party Cookies”.
