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Marketing

I Tested AI Tools So You Don’t Have To. Here’s What Worked — and What Didn’t.

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Opinions expressed by Entrepreneur contributors are their own. In the fast-paced world of scaling service-based businesses, the dilemma of delivery versus marketing efforts is a constant challenge, especially for those…

Digital Marketing

What is Product-Led Growth and How Does it Work?

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December 26, 2023 In today’s highly competitive market, businesses are constantly seeking effective growth strategies to stand out from the competition. One approach that has gained significant traction in recent…

Media

Warner Bros. Discovery and Paramount Global in early merger talks

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Warner Bros. Discovery and rival Paramount Global are in early merger talks, sources familiar with the matter told CNBC.Warner Bros. Discovery CEO David Zaslav and Paramount CEO Bob Bakish met…

Marketing

The Santa Claus Approach: Unwrapping Marketing Lessons from the Man in Red

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Opinions expressed by Entrepreneur contributors are their own. A unique figure has transcended cultural boundaries, capturing imaginations and hearts across the globe. He's known for his infectious laughter, his generous…

Media

Warner Bros. Discovery merger talks with Paramount Global may draw out NBCUniversal

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Let's say you have a crush on two people and you find out one of them may like you back. Do you just start dating that person, or do you…

Marketing

How to Establish a Distinct Brand Identity in a Saturated Market

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Opinions expressed by Entrepreneur contributors are their own. In today's digital world, crafting a standout personal brand is essential for success as a business leader. One thing's for sure: Consumers…

Media

James Gorman talks Disney succession, proxy fight as he gears up to join board

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Morgan Stanley CEO James Gorman said Thursday that he's gearing up to join a succession planning committee at Disney, which will advise the board on choosing CEO Bob Iger's successor.Gorman…

Machine Learning

The Rise of Artificial Intelligence in Network Solutions

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A hallmark feature of our increasingly technological age is that certain conveniences become needs. These needs are true needs for many in their current life situations. Wi-Fi, like the smartphones that…

Marketing

How to Generate Leads in 2024 When Cold Acquisition, Emails and Trade Shows Don’t Work Anymore

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Opinions expressed by Entrepreneur contributors are their own. Most advice on generating leads rehashes the same old tired ideas that have been around for years, if not decades. You've probably…

Media

Will 2024 bring good tidings to media and telecom companies? That’s unlikely

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The GrinchSource: Universal Studios It's human nature for a new year to bring optimism and hope.For executives, investors and employees in the entertainment and telecommunications industries, 2024 is set to disappoint.Maybe…