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Marketing

9 Key Tips for Navigating the Upcoming 2024 Marketing Landscape

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Opinions expressed by Entrepreneur contributors are their own. 2024 is right around the corner, and the world's marketing landscape has changed a lot in this year alone! So, what's changed…

Digital Marketing

Effective Ways to Gather and Analyze Customer Analytics

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September 18, 2023 Understanding customer analytics is essential for business success. Brands and businesses need to take consumer needs and preferences into account when making decisions to ensure these decisions…

Media

Barry Diller rips WGA deal with studios, says fair use needs to be redefined to address AI

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Slamming the tentative labor deal between Hollywood writers and studios, media mogul Barry Diller on Tuesday laid out his biggest bone of contention with generative artificial intelligence.Diller, chair of IAC…

Machine Learning

Business Owners Should Take Advantage of ChatGPT’s New Image-Generating Capability, DALL-E, in 2023

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In November of 2022, the public was blown away by the debut of ChatGPT, which generated text on command. Now, close to a year later, chatbots are part of the…

Marketing

Don’t Be a Boring Brand – How to Create Brand Distinction That Has Everyone Turning Their Heads

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Opinions expressed by Entrepreneur contributors are their own. In this hyper-connected world, we're struggling to capture the attention of those we hope will buy from us and eventually become loyal…

Digital Marketing

Mastering Self-Marketing: A Guide for Freelance Content Writers

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September 18, 2023 Freelance content writing is a great way for writers to follow their passion and succeed. However, the freelancing landscape can be highly competitive, making self-marketing an essential…

Media

After a year of chaos, CNN bets on new CEO Thompson to focus on long-term viability

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A person walks past the CNN headquarters in Atlanta, Georgia, Nov. 17, 2022.Brandon Bell | Getty ImagesWhen former CNN Chief Executive Officer Chris Licht started running the news organization last…

Marketing

5 Ways Entrepreneurs Can Boost Their Visibility with Affiliate Marketing

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Opinions expressed by Entrepreneur contributors are their own. Whether a company is in the early stages of its development or has a long history, online visibility is key to maintaining…

Digital Marketing

Building Brands through Financial Services Marketing

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September 19, 2023 Building strong, enduring brands has become more critical than ever. Financial institutions, from traditional banks to tech startups, are shifting. Now, they focus more on the transactions…

Media

Amazon is bringing ads to Prime Video — the ad-free option will cost an extra $2.99 a month

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Rafael Henrique | Lightrocket | Getty ImagesAds are coming to Amazon's Prime Video.The company announced Friday that its streaming service — a part of Prime subscriptions that cost $14.99 a…