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Creator content made the main stage at TV’s ‘upfront’ pitches — and not just for YouTube

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Dwyane Wade, left, and Jesse Riedel speak onstage during the YouTube Brandcast event at Lincoln Center in New York, May 13, 2026.Mike Coppola | Getty ImagesAmong the live sports and…

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Versant stock jumps 10% after company’s Q1 report shows bright spots in licensing, platforms

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Versant Media Group on Thursday unveiled results for its most recent quarter — its first as a stand-alone company after separating from Comcast's NBCUniversal and beginning to trade on the…

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Meet the YouTube whisperers, a booming class of advisors behind MrBeast and other million-dollar channels

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When wildlife TV personality Forrest Galante sat down for his monthly call with YouTube consultant Paddy Galloway, he received some bad news.No more turtles.Galante has 2.5 million YouTube subscribers. He's…

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Paramount earnings, revenue beat expectations as streaming business offers a boost

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Paramount Skydance topped Wall Street's revenue and earnings estimates for the first quarter on Monday, as the media company got a boost from its streaming and film businesses. The company…

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How a new Amazon-backed Hollywood production startup deploys AI for speed and cost-cutting

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At a time when Hollywood is torn between fear of artificial intelligence stealing jobs and the pressure to cut costs, a new kind of hybrid production studio is launching with…

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NIL payments have changed the significance of the NFL Draft for top prospects

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Key PointsThursday is the first round of the NFL Draft.CNBC Sport spoke with presumptive first pick Fernando Mendoza in an interview.Mendoza already has several endorsement deals, and has likely made…

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Netflix was long ‘a builder not a buyer.’ Is that era over?

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For years, Netflix top brass would tell investors they were builders not buyers. Now, that sentiment toward growth may be changing. On Thursday Netflix reported its quarterly earnings. Typically, Netflix's…

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Nexstar, Tegna merger closes after winning regulatory approval

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Pavlo Gonchar | Sopa Images | Lightrocket | Getty ImagesNexstar Media Group closed its acquisition of fellow broadcast station group owner Tegna after sealing regulatory approval, despite antitrust lawsuits filed…

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How to choose CNBC as a preferred source on Google

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In an era of rapid-fire financial updates and market shifts, getting your news from a trusted source is more important than ever. Google has recently introduced a feature called "Preferred…

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ChatGPT’s ad pilot has the industry excited, but some insiders are frustrated with the slow rollout

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When OpenAI first announced it was rolling out ads on ChatGPT, brands and agencies across Madison Avenue were eager to test the new format to figure out their artificial intelligence…